Our film is an anthem to a woman’s personal space inside her car. The insight came from TikTok: We don’t just drive our cars from A to B. We use it as an extension of our private world. People doing their makeup, having deep chats, taking meetings, singing, sleeping, we see life unfolding in the drivers seat. This is what we tried to capture: a car ad, that’s mostly shot inside the car, unlike many car ads.

This is a Pan-European campaign for the Lexus LBX, an entry-level luxury SUV, now live across France, Spain, Italy, Poland and UK.

DIRECTOR: Marie Lanna & David Edwards
DOP: Ben Kracun
PRODUCTION COMPANY: ZOOM FILMS Prague