The Problem: People with skin of colour are significantly more likely to die from melanoma than caucasian people
Strategy: Acral Melanoma is the most common form of skin cancer in people of colour and shows up on the nails, hands and feet. We decided to launch a beauty movement through the nail artist community and through trending nail content on social media.
Idea: We designed a set of nail art stickers depicting the signs of acral melanoma, turning the signs and symptoms into a nail trend.
