We faked a parent’s pressure group online and staged a protest to reclaim the original meaning of the peach emoji. It went viral, boosting Tango Berry Peachy sales past Fanta.

We created a fake group called M.U.P.P.E.T. (Moms&Dads United for Proper Peach Emoji Treatment) and let our unhinged parents earn their fame on channels like Pubity and LADBible, making it the best performing social content on their channels that year.

Our next victims were the crowd of Twitter, where we got people to report each other for the wrong usage of the peach emoji, earning free drinks.

Lovie Awards ‘23 - Silver - Advertising & PR: Best Social Media Campaign

Campaign Media Awards ‘23 - Gold - Best Social Strategy

Media Week ‘23 - Gold - Best content idea under £250k